Midwest UX Conference 2011

Midwest UX Conference

A national event with a regional flavor and price tag. Hosted by IxDA and COUPA.

When: Thurs. May 31st thru Sat. June 2nd

Where: Center of Science and Industry


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World Usability Day 2011

COUPA invites you to join WUD 2011 on November 10th.

This year’s theme is Education:Designing for Social Change. The events will have panel discussions, presentations, and opportunities to meet UX folks from the community. Sign up soon. Register Online

We look forward to seeing you there!

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Next COUPA Meeting

Midwest UX Conference

The first ever Midwest UX Conference was a great hit and just amazingly successful at multiple levels.

Looking forward to next year conference already.

Thank you UX community and all the volunteers.

Imran Riaz


Topic: Case Study – Embedding iRise into UX Practices


Phillip Diol, Monica Longmire, Jason Tseng

Agenda : 6:00 – 6:30

Networking and Refreshments

6:30 – 6:45

COUPA Business (News and announcements etc)

6:45 – 7:55

Presentation and Q & A

7:55 – 8:00

Closing Remarks



JP Morgan Chase, McCoy Center, 1111 Polaris Parkway, Columbus, OH

Phil Diol

directs a User Experience & Measurement team at JPMorgan Chase. His team partners with intranet development teams to drive consistency and optimize user experience for the firm. Phil received his MFA from The Ohio State University, and regularly teaches interactive and design courses in the department.

Monica Longmire

joined the centralized Corporate Technology User Experience and Measurement team at JPMorgan

Chase & Co. in 2008. As part of this team, she is involved in the full user-centered design process of user research, user and task analysis, iterative design and usability testing. She is a Certified iRise Modeler.


Jason Tseng

is a User-Centered Designer for JPMorgan Chase’s Corporate Technology User Experiences & Measurement Team. He has over 10+ years of experience working with various websites and is an iRise Certified Modeler and HFI Certified Usability Analyst. iRise is a prototyping tool but provides lot more … come find out 🙂

NOTE: Please sign-in at the security desk upon entering the building, ask Security to write Jason Tsent as the contact person.


There will be signs directing you to the room.

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Midwest UX Conference

MidWest User Experience Conference:

First ever MidWest UX conference will be held in Columbus, OH from April 9 through APril 10th.  We have a great list of speakers like Jared Spool, Dan Willis, and Marc Retting.  More to come.

For more info on the conference visit the site: 


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World Usability Day 2010

Pictures of the event:


The Central Ohio Usability Professionals’ Organization (COUPA) invites you to celebrate World Usability Day 2010 with us.  COUPA will provide unique opportunities for all attendees to experience combination of exciting speakers, keynote address, share ideas, networking and of course having some fun.

Event Details:

November 11, 2010

5:30 PM – 8:30 PM

Lextant, Suite 610, 580 North 4th St., Columbus, OH


Networking: Food & beverages served – 20 mins

Doug Brown: Bridging user experience and business goals  – 25 mins

Speed networking: Share information in 2 minute time – 45 mins

Chris Rockwell keynote speech : Future of Usability – 1 hr

Break/networking     – 20 mins

Bob Hale : Usability in an Agile Work Environment     – 20 min

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COUPA Meeting 9-1-2010

Learn how best in class user research labs are incorporating eye tracking to improve conversions and the overall customer experience. Gain tips and trends as well as latest research on what we have learned from tracking the eye movement of online users. Eye tracking adds detailed, measurable data to the user-centered design process. Learn how incorporating this element adds significant value to user research studies.


Lisa Dragin is currently a Research & Customer Experience Manager at Metrics Marketing Group. She is also the Secretary of NEOUPA, the local chapter of the Usability Professionals’ Association.

Lisa has a passion for making the world easier to use.  She has master’s degree in Human-Computer Interaction from Carnegie Mellon University, experience in a variety of industries and with a variety of products, and a passion for making technology usable. Her experience spans industries including health care, financial services, retail, public sector, and more.  Lisa has an excellent track record in usability testing, user research, user experience design, and prototype development.  Her passion and experience helps her to continue to make a difference for her clients.

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Upcoming Meetings and Events 2010

11/11/2010 – World Usability Day  (Chris Rockwell of Lextent)

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Program Committee for 2010

Are you interested in helping?

Our 2008-2009 Program Committee did a fabulous job. If you are interested in helping the Program Committee for 2010, please let Imran Riaz ( iriaz@aep.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) know.

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Past COUPA Meetings

When: COUPA meeting on 24th of Feb.

Presenter:  Dr. Martha Lindeman

Topic: Using the GAINS UX-Design Process to Overcome Design Challenges

Time: 6:00 PM – 8:00 PM

When: COUPA meeting on 20th of April.

Presenter:  Carol Smith, Richard Douglass, Kayre Hylton

Topic: The Rapid Iterative Testing and Evaluation (RITE)

Time: 6:00 PM – 8:00 PM

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New Office Holders for COUPA.

We are very happy to announce the names of this year’s COUPA officers. They are:

Office of President — Imran Riaz, AEP

Office of Vice President — Greg Smith, Nationwide

Office of Treasurer — Pam Haaser, ICC

Office of Secretary — Lindsay Ramhoff

Congratulations to the new officers!

Thanks for your participation!

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