Learn how best in class user research labs are incorporating eye tracking to improve conversions and the overall customer experience. Gain tips and trends as well as latest research on what we have learned from tracking the eye movement of online users. Eye tracking adds detailed, measurable data to the user-centered design process. Learn how incorporating this element adds significant value to user research studies.
Lisa Dragin is currently a Research & Customer Experience Manager at Metrics Marketing Group. She is also the Secretary of NEOUPA, the local chapter of the Usability Professionals’ Association.
Lisa has a passion for making the world easier to use. She has master’s degree in Human-Computer Interaction from Carnegie Mellon University, experience in a variety of industries and with a variety of products, and a passion for making technology usable. Her experience spans industries including health care, financial services, retail, public sector, and more. Lisa has an excellent track record in usability testing, user research, user experience design, and prototype development. Her passion and experience helps her to continue to make a difference for her clients.